Burger Shot and Cluckin’ Bell Are Now Real, Serving Food at Miami’s Kaseya Center

The on-the-ground marketing campaign for Grand Theft Auto VI has moved indoors, with working Burger Shot and Cluckin’ Bell concession stands now operating at Kaseya Center in Miami—home of the NBA’s Miami Heat. Footage shared on social media by attendees at Heat games confirms both stands are open and serving customers. The Burger Shot outlet is a rebrand of the arena’s existing Skinny Louie’s stand, which has been fitted with GTA VI-branded signage and packaging. A separate Cluckin’ Bell stand was subsequently added elsewhere on the concourse. The arena interior also features a large Macca & Friends mural referencing the in-game animated series tied to GTA VI’s fictional television network.

Arena pricing is predictably steep. One visitor reported paying more than for a burger, fries, and a drink, while another source placed a basic combo at around .50 before tax. Those figures are high but broadly in line with what the Kaseya Center already charged at its Skinny Louie’s stand—the GTA branding appears to be a visual overlay rather than a price hike. Rockstar Games has not issued an official statement about the activation, and the exact duration of the rebrand has not been announced.

The Kaseya Center tie-in is part of a broader Miami-area campaign Rockstar has run in the lead-up to the game’s November 19 PlayStation 5 and Xbox Series X|S release. Previous activations included GTA VI-branded vehicles on South Florida streets and a Vice City blimp circling the region. The arena installation, however, marks the first time a physical Burger Shot or Cluckin’ Bell—two of the most iconic fictional fast-food brands in the GTA series—has operated as a real, paying food outlet.

The timing is deliberate: the Miami Heat are reportedly set to play one regular-season game as the “Vice City Heat” on November 18, the night before GTA VI goes on sale. That one-night rebrand would land the franchise inside a stadium already dressed in the game’s iconography, giving Rockstar a prime-time sports platform on the eve of what is expected to be one of the biggest entertainment launches of the decade.